Deli Market, New York
This image by Rudy Burckhardt features an early version of the now-iconic “I ♥ New York” logo, with the word love included over the heart shape. The campaign to rebrand New York City began the day after the crippling blackout of July 13–14, 1977.
Gelatin silver print
10 5/8 x 12 1/2 in. (27 x 31.8 cm)
frame: 15 3/8 × 20 3/8 × 1 3/4 in. (39.1 × 51.8 × 4.4 cm) (show scale)
Stamped: "photo by Rudy Burckhardt" and "estate of Rudy Burckhardt"
Signed in graphite verso.
Titled and dated in graphite verso.
Gift of the Alex Katz Foundation
This item is not on view
Rudy Burckhardt (American, 1914-1999). Deli Market, New York, 1978. Gelatin silver print, 10 5/8 x 12 1/2 in. (27 x 31.8 cm). Brooklyn Museum, Gift of the Alex Katz Foundation, 2008.45.7. © artist or artist's estate (Photo: Brooklyn Museum, 2008.45.7_PS9.jpg)
overall, 2008.45.7_PS9.jpg. Brooklyn Museum photograph, 2014
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